Purdey’s first made its mark in the late ‘80s and quickly became the rejuvenating tonic of choice for musicians of Abbey Road studios.
Whilst the original vitality drink had gained a cult following over the past three decades, Britvic were on a mission to grow the brand into a mainstream player.
To thrive within the natural energy space, Purdey’s needed to move away from dominant codes of caffeine-fuelled beverages. In other words, drive feeling over function.
