London Essence

Meet The Taste Maker

London Essence is a “tastemaker” like its namesake city. It needed a bolder connected identity system to give it more stand out wherever the brand lives from bars to retail.

Like the city it hails from London Essence is a unique blend of layers and style. Despite its performance in bars, London Essence needed to bring its unique style to a booming category in retail and work harder to promise the elevated experiences its audience craved.

Mixers are more than just drinks. The clue is in the name, they are part of a moment, social or private that we love to create. London Essence’s sculpted bottle and complex flavours deliver on that all the way – it needed a stronger identity system that could stand out and seduce everywhere.

The idea of ‘Taste Maker’ proved the key to transforming the brand. Of course, it refers to the exquisite flavours but also to London itself. The Frame and monogram are the key assets helping London Essence step up and turn heads. Acting boldly as a style arbiter just like its home.

The new London Essence identity system has created a sophisticated and connected world that allows the brand to make an impression wherever it shows up.

Capabilities

Brand Strategy

Brand Identity

Packaging