A Human Touch For The Digital Bank
Their challenger spirit made them the original disruptor to legacy banking. Fast-forward 30 years, and First Direct lacked the visual brand tools it needed to become a digital-first bank.
Visually, the brand did not have any distinctive or memorable assets beyond its black and white typeface. We set out to create an expansive suite of visual assets to drive consistency, recognition and individuality across the brand’s entire digital ecosystem.
“First Direct is a fabulous brand loved by its customers but it had long standing issues with brand awareness and misattribution. The brilliant team at BrandOpus were a critical partner in fixing this. As usual, working with them was collaborative, creative and fun - and the final solution was genius!”
Helen Priestley, Brand & Marketing Director