But the brand’s quality and expertise weren’t being reflected in their brand or packaging. With an ambitious NPD pipeline, Kraft Heinz needed to define a more meaningful narrative that would allow the brand to extend and grow. Driving emotional resonance through a more premium offering.
Making Every Day Less Everyday
Cracker Barrel’s award-winning cheese is deliciously rich and uniquely bold. It offers a pleasureful experience that should be shared and savored.