BrandOpus Wins Three GDUSA Package Design Awards

Graphic Design USA (GDUSA) has announced the winners of its 58th Anniversary GDUSA Package Design Awards, a celebration of the power of effective package design. We're delighted to announce that we have been awarded three wins for our work on Huzzah, Miller Genuine Draft and gevalia.

The GDUSA Package Design Awards was created to recognize the value of package design that is both attractive and strategic. The annual competition includes more than 20 categories ranging from food & beverage to beauty & personal care.

More than 2,200 entries were received overall this year - one of the biggest totals ever - and a highly selective Top Ten Percent have been selected as winners.

We would like to say a big congratulations to our wonderful team and partners!

For organisations to have a sense of social responsibility is undoubtedly positive and its impact can potentially be widely felt. But what does it actually have to do with marketing? Or as Leo Hadden, head of strategy at BrandOpus, recently put to Mumbrella360, “Does having a higher social purpose actively influence consumer behaviour at the point of purchase and can a brand be truly distinctive if everyone is claiming to make the world a better place?”