Be A Tastemaker. London Essence Co. rebrands.
The London Essence Co. partners with BrandOpus to unveil brand refresh
The London Essence Co. are creators of luxurious mixers and premium adult soft drinks with the purest flavours derived from quality ingredients. They partnered with BrandOpus, a global branding agency, to develop a refreshed brand that will be rolling-out across London Essence throughout the year, starting with a new pack design and a 250ml can format for its range of Crafted Sodas.
The refreshed look and feel aims to integrate The London Essence Co. as a ‘Tastemaker’, capturing the boldness and diversity of the city which bears its name, and recognising the brand’s heritage in supplying essences to luxury fragrance houses.
“With this re-brand, we wanted London Essence to act and behave as a Tastemaker would, with more ways to tell its story and drive desire. With the team at London Essence, we’ve relished the challenge of standing-out in the category and appealing to a new generation of discerning drinkers with a more connected, more intentional and confident expression of the brand.” explains Daniel Wegrzyn, Business Director at BrandOpus.