Graphic Design USA (GDUSA) has announced the winners of its GDUSA Graphic Design Awards, which reflects and celebrates the increasingly expansive ways in which graphic design shapes business and society, products and services, commerce and culture and causes. We're delighted to announce that our brand overhaul for Oscar Mayer has picked up a win for 'Best Branding & Identity Programmes'.
For its first overhaul in 138 years, we set out to bring more meaning and relevance at a masterbrand level, uniting all the brand's products – from bacon and hot dogs to deli meat – under one brand & solid narrative that felt loudly and proudly Oscar Mayer.
